APPAREL MERCHANDISING MEANING & IMPORTANCE:

Apparel Merchandising Directly relates to Negotiating with existing orders, Buying & Selling goods through maintaining liaison among Buyers, Suppliers as well as factory Management

The person who deals with Apparel Merchandise specifically for export purposes is known as Apparel Merchandiser /Merchant.

IMPORTANCE OF EFFICIENT APPAREL MERCHANDISING IN THE FASHION BUSINESS:

Without efficient merchandising, by a merchandiser, no order can be executed on time. If all merchandiser procured as per the buyer’s required specification and garments are produced as per the buyer’s quality standard but could not be shipped on time is a bad quality garment and thereby Buyer may not take the garments which may cause the STOCK LOT and will be liabilities in the bank. If the value of the shipment is a huge amount then Bank may not agree/allow to open any more BB L/C thereby the company may be closed.

If the merchandiser understands his job and can do a constant follow-up on all of his fabric, accessories, knitting, dyeing, printing, embroidery, production, and lab tests only then the shipment can be made on time. Remember it is the merchandiser who remains liable to execute the order from the very first day of receiving the product package until the realization of payment from the Buyer.